Concept + Copywriting 

Project: Print and Digital Ads

Client: Visit Cheyenne, Wyoming

Employer: Madden Media

I work on the AOR account for Visit Cheyenne. After visiting the destination in 2021, the Come for the Grit, Stay for the Glory campaign came to life, a campaign that continues to run today. This campaign leans into the western lifestyle visitors assume is here and adds in the expected twists that will keep them in destination exploring even more experiences. 

Graph Designer: Ian Ferguson, Bria Hammock